ADVERTISING SERVICES & LEAD GENERATION PROGRAMMES
HOW DOES IT WORK?
You choose your product or service, agree the lead generation metrics and we create a programme based on your success criteria.
- Original content, landing pages, native and display advertisements and site traffic drivers are created
- Content driven Email, Social and Paid campaigns are designed to create enquiries and visits that convert into sales leads
- The profiling of visitors enables accurate outreach campaigns in social and paid channels
- All creative costs are included in the programme package price
Business Motoring
- Business motoring is an online motoring title, delivering news and essential business motoring advice on areas such as company car tax and car leasing to the sme and business driver sectors.
- Business Motoring website – reaching 520,000 people every year. Over 80% come from organic search. Dwell times are between 50 seconds and 3 minutes, dependant on article.
- Business Motoring website provides information for company car drivers, SME company employees, owners and small business owners and business drivers.
- Visitors seek out Business Motoring when they are looking for information on test drives, vehicle comparisons, market sector news and essential business motoring advice on areas such as company car taxation and car leasing
VISITOR JOURNEY
SEO
Original articles – correctly labeled and tagged.
20,000 article library built up over 14 years.
Email
Content aligned email newsletters from trusted title.
Engaged database collated and refined over 10 years.
Social
Content Sharing and site engagement.
Twitter followers by title and LinkedIn communities.
Paid
Content centric campaigns
Google Ads, Facebook Ads and PPC campaigns – Bing and Google.
TRAFFIC DRIVERS ARE THE TOUCHPOINTS THAT ENCOURAGE A VISITOR TO ENGAGE
- There are numerous touchpoints where visitors can interact with your product or service.
- Multiple touchpoints means you can communicate different messages, whether designed to lead the visitor to another area, or provide more detail on the page they are viewing.
- The different messages can be changed at your request, giving you more campaign flexibility.
- Content
- Display Advertising
- Native Advertising
- Recommended Content
Campaign Tools
- Advertising – Native and Display
- Email Newsletters Promotion
- Curated Editorial Content
- Bespoke Product Landing Pages
- Partnering at Digital and Physical Events
- Research Reports
Curated Content
Maximise response for your message using enhanced editorial and multi-channel promotion:
- Promoted article
- Email campaign (50,000 database)
- Headline feature in our newsletter
- Social media campaign
The campaign cycle lasts for one month but can be extended. The article remains up online indefinitely.
Included in the cost is input from both the Editor, Andrew Charman and Production Manager, Tom Watts to help create the article if required.
Social Channels
Paid Campaigns
- Google Ad Manager - content orientated to engage interest
- Facebook Ads - content sent to the correct profile user
- PPC - using all platforms
- Lead Generation Platforms - buying in completed enquiries
- Curated content package - content, email and social media campaign, newsletter inclusion
Real Outcomes
- Awareness
- Leads
- Sales
- Profit
Conclusion
Using an existing machine that can create positive outcomes that match your success criteria is what we do – eliminate some of the risk in your marketing
get in touch
Contact Nick
nick@businesscarmanager.co.uk
Phone. 0203 773 6138